Recently, Wix and Intuit announced an expansion of their partnership, aimed at helping small businesses by more closely integrating Wix and QuickBooks Online. This offers several benefits to both Wix and QuickBooks users, including simplifying business management, automating accounting, and many others.
Wix and Intuit Announce an Enhanced Partnership
In a recent press release, Wix and Intuit announced an expansion to their partnership that seeks to deliver a more connected experience for small business customers. Specifically, the partnership involves integrating QuickBooks Online with the Wix web and ecommerce platform.
Overall, the move is designed to give the millions of small businesses that use both Wix and QuickBooks a single system that connects accounting, online sales, customer data, and more.
In the release, leadership from both organizations expressed their excitement about the partnership and the value it provides. The companies also have a shared vision of simplifying business management for users, no matter where they are.
The Benefits of the Partnership for Ecommerce Brands
As you could imagine, the expanded partnership between the organizations provides several benefits for ecommerce brands using the platforms. First, by being able to integrate QuickBooks Online into Wix, millions of Wix customers are able to gain deeper and more actionable insights about their profit, expenses, cash flow, and even tax liabilities.
Access to these insights can help customers make better decisions and gain a better understanding of their business finances.
It also lets these customers benefit from the suite of AI-powered tools that are integrated into QuickBooks to help them automate their accounting efforts, saving them plenty of time and effort in the process.
The partnership also lets QuickBooks customers easily launch tailored websites and extend their business online, through Wix’s AI-powered and contextually-aware website creation experience. These customers can manage their sites from within QuickBooks, but still take advantage of Wix’s many tools, built-in features, AI agents, and more.
The Move Also Greatly Benefits Wix and Intuit
The partnership also benefits not just the customers of each platform, but also Wix and Intuit themselves. For Wix, it expands the company’s offering with in-depth financial tools, which may not only help improve the experience of current customers, but also attract more in the future. This should help it continue to be one of the most popular platforms for ecommerce sites.
For Intuit, this move is another that contributes to turning QuickBooks into the financial operating system of choice for small businesses. By connecting the platform directly to an AI-powered site builder and dedicated ecommerce tools, the company is pushing QuickBooks beyond just accounting.
All in all, this partnership allows for a more connected experience between Wix and QuickBooks, which has the potential to make managing both operations and finances much easier and more streamlined for companies. Both platforms complement one another well, so the collaboration makes plenty of sense.
While there are always risks, such as if customers feel the integration is confusing or difficult to set up, I believe pairing Wix’s website builder with QuickBooks’ financial tools will make life much easier for many small businesses.
