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Adults Without Children Are Now 55% of Toy Sales
“Kidulting”, adults engaging with toys, games, and playful products traditionally marketed to children, has been documented since the 1950s. What …
Referral Revenue Now Drives Thirty Percent Of New DTC Volume As Paid CAC Remains Structurally Elevated
For most of the last decade, the dominant direct-to-consumer growth model was straightforward, yet expensive. Brands acquired customers through Meta …
