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Adults Without Children Are Now 55% of Toy Sales
“Kidulting”, adults engaging with toys, games, and playful products traditionally marketed to children, has been documented since the 1950s. What …
$34 Million in Cumulative Sales. Cabbage Sandals. Misshapen Cat Pillows. Taobao’s “Ugly” Category Is a Real Business.
Cumulative sales of ugly products on Taobao have surpassed 230 million yuan since 2020, when Taobao launched its Uglies Award. …
