Recently, a reporter sat down with a director from TikTok Shop at Shoptalk to talk about how TikTok has become an incredibly popular retail destination for many consumers and companies. The conversation showed that big brands are taking notice of the meteoric rise of TikTok Shop, and that the shopping activity on the platform in general is growing.
Big Brands are Taking Notice of TikTok Shop
A reporter from Modern Retail sat down with Patrick Nommensen from TikTok Shop at the recent ShopTalk event in Las Vegas to speak about the platform. The conversation yielded plenty of important data about how TikTok Shop is growing and progressing as a retail destination.
One of the most important insights is that TikTok Shop isn’t only for small and niche brands anymore, as many larger retailers and organizations are joining the platform. In fact, the company said that sales from big-name brands, which are organizations that have at least $30 million in annual revenue, increased 97% year-over-year on TikTok Shop.
Many large brands have joined TikTok Shop to get involved in one of the quickest-growing retail destinations, such as PepsiCo, Samsung, Disney, Ralph Lauren, and others.
This growing interest in TikTok Shop among larger retailers makes sense, as the platform is growing rapidly and gaining market share in the competitive ecommerce space. The platform has experienced huge growth recently, going from around $1.5 billion in U.S. sales in 2023, up to almost $16 billion in 2025.
TikTok is also making moves to better support shopping on the platform and bring it in line with many other competitors, such as recently rolling out digital gift cards.
Shopping Activity in General is Also Growing
In addition to large brands taking notice of the potential and growth of TikTok Shop, shopping in general is growing on the platform. According to the report from Modern Retail, TikTok Shop received more than 103 billion U.S. searches with ecommerce intent in 2025, and total transaction volume also grew by almost 80% year-over-year.
All of this shows that TikTok has become more than just a video-sharing app and is quickly evolving into a major player in the digital retail space. While it’s still smaller than some established digital marketplaces like Amazon, TikTok Shop is quickly growing and could one day compete or even surpass these ecommerce giants.
In fact, TikTok Shop has already nearly matched the size of eBay, which is a much more established marketplace that has been operating since the mid-1990s.
As a result, all ecommerce brands should be taking notice of this growth and considering whether selling on the platform makes sense for them. Social commerce is already massive and only growing larger, and TikTok Shop is one of the largest platforms in the space, with plenty of room to grow.
While almost all businesses can benefit from having a presence on TikTok Shop, this is especially true for companies that sell products or services that cater to younger generations, as these are the people who are most active on the platform.
