EcomWatch is a new digital publication founded in 2025 by a group of ecommerce entrepreneurs who live and breathe the industry every single day. After more than a decade spent building stores, ecom software, scaling brands, fixing broken funnels, and navigating the constant stream of platform updates, we realized something was missing: a news outlet created by people who actually operate in ecommerce.
So we built it.
EcomWatch exists to bring clarity to a world that moves fast – sometimes too fast. Whether it’s a major platform update, a shift in consumer behavior, a breakthrough operational tactic, or a marketing trend worth paying attention to, our goal is simple: deliver useful, timely, evidence-based insights that help ecommerce operators make better decisions.
Our coverage spans the full spectrum of the ecommerce ecosystem:
News, Ecommerce Platforms, Operations, Business Strategy, Marketing, Technology & Tools. While we explore a wide range of topics, timely news sits at the heart of what we do. We aim to become a trusted source that ecommerce founders, marketers, and operators can rely on to stay ahead.
We’re still young – and we’re proud of that. Being new gives us an advantage: we’re hungry, unbiased, and deeply connected to the day-to-day realities of running ecommerce businesses. We write from experience, not from theory.
Our mission is to grow EcomWatch into the leading global voice in ecommerce news. It won’t be easy, but we’re committed to doing the work: researching thoroughly, reporting responsibly, and sharing insights that genuinely matter.
If you love ecommerce as much as we do, you’re in the right place. Welcome to EcomWatch.
Our Team
Tauras Sinkus
Chief Editor and CEO at Vestus Studio
Tauras is a digital entrepreneur with over 10 years of experience running his own e-commerce stores and helping other brands grow.
When he’s not ensuring that EcomWatch articles are useful, timely, and insightful, he leads Vestus Studio — a Shopify agency focused on developing and scaling high-performing Shopify stores.
Kale Havervold
E-commerce Insights Reporter
Kale Havervold is a writer with extensive experience writing on topics like ecommerce, business, technology, finance, and more.
His interest in ecommerce dates back several years, and he consistently stays up to date with industry news, trends, and insights. Combining this interest with his knowledge of the industry and in-depth research, he’s comfortable covering breaking news, creating guides, writing reviews, and everything in between.
