It is exactly one week until Black Friday 2025.
Right now, across the globe, thousands of logistics managers are staring at shipping manifests, praying for capacity. Media buyers are watching CPMs spike, wondering if they should double down or pull back. Founders are refreshing their dashboards, fueled by little more than adrenaline and stale coffee.
It might seem like a strange time to launch a new publication. But to us, it makes perfect sense. We didn’t build EcomWatch for the quiet, theoretical moments of business. We built it for the reality of it. We built it for the heat of the fourth quarter.
If you have spent more than five minutes inside the world of e-commerce lately, you know that the only constant is the noise. It is a cacophony of “hot takes,” LinkedIn gurus preaching the death of SEO (again), and algorithm updates that seem designed specifically to ruin your morning.
E-commerce in 2025 is no longer the Wild West; it is a sprawling, sophisticated metropolis. It is an industry that moves at the speed of a refresh button. But somewhere along the way—between the relentless platform updates and the endless pursuit of ROAS—the industry lost its narrator.
We realized that while everyone was talking about e-commerce, very few were speaking the language of those who actually do it. The reporting was often too slow, too shallow, or written by observers who have never felt the visceral panic of a broken checkout flow during a holiday spike.
That is why we built EcomWatch.
From the Trenches, Not the Sidelines
EcomWatch wasn’t hatched in a boardroom by a legacy media conglomerate. It was founded by a group of e-commerce entrepreneurs who have spent the last decade in the trenches.
We are operators. We have built stores from scratch, scaled brands to eight figures, developed the software you probably use, and navigated the constant stream of platform updates that keep us all up at night. We write from experience, not from theory.
We know that in this business, clarity is the ultimate asset. When we cover a story, we aren’t just looking for clicks; we are looking for impact.
- When a platform changes its terms of service, we don’t just tell you it happened; we analyze what it does to your P&L.
- When a new marketing trend blows up on social media, we test it before we recommend it.
- When we talk about operations, it’s with the understanding of the grit required to move a product from a factory floor to a customer’s doorstep.
The Clarity You Deserve
Our mission is to bring clarity to a world that moves fast—sometimes too fast. Whether it’s a major shift in consumer behavior, a breakthrough operational tactic, or a piece of tech news that actually matters, our goal is simple: deliver useful, timely, evidence-based insights that help you make better decisions.
We are launching with a commitment to cover the full spectrum of the ecosystem:
- News: Timely reporting sits at the heart of what we do. We aim to be the first place you check in the morning to understand the landscape.
- Ecommerce Platforms: The engines that power our businesses are constantly evolving. We keep you updated on the changes that matter.
- Operations & Business Strategy: This is the unsexy machinery of growth. We explore the logistics, finance, and management strategies that separate the amateurs from the pros.
- Marketing: The art and science of attention. In a world of rising ad costs, we focus on what’s working now.
- Technology & Tools: The stack that keeps you competitive. We cut through the sales pitches to tell you what tools actually drive value.
Young, Hungry, and Unbiased
We are aware that we are the new kids on the block. We’re still young—and frankly, we’re proud of that.
Being new gives us a distinct advantage. We are not beholden to old narratives, legacy partnerships, or “the way things have always been done.” We are hungry, we are unbiased, and we are deeply connected to the day-to-day realities of running digital businesses.
We aim to grow EcomWatch into the leading global voice in e-commerce news. We know that sounds ambitious. It won’t be easy. But we are committed to doing the work: researching thoroughly, reporting responsibly, and sharing insights that genuinely move the needle.
Welcome to the EcomWatch
Whether you are a founder scaling your first seven figures, a marketer looking for the next edge, or an operator keeping the ship afloat during this holiday rush, you finally have a publication that speaks your language.
We are here to document the wins, analyze the losses, and navigate the chaos of this incredible industry together.
If you love e-commerce as much as we do—if you love the thrill of the sale and the puzzle of the scale—you are in the right place.
Welcome to EcomWatch. Now, let’s get back to work. We all have a Black Friday to win.
