At the company’s annual summit in 2026, Adobe introduced a new customer experience management system called CX Enterprise. This is a brand-new agentic AI system that simplifies how businesses manage the customer lifecycle. It’s a fully customizable solution that includes several new offerings like AI agents, skills catalog, developer tools, and others.
Adobe Introduces the CX Enterprise System
Adobe recently revealed the Adobe CX Enterprise, an end-to-end agentic AI system to manage customer experience, at the company’s annual summit. The platform will simplify how companies manage the entire customer lifecycle, from engaging prospects to driving conversions.
It also powers agents that can help companies scale personalized experiences so that all interactions reflect a company’s brand guidelines.
This delivers personalization at scale thanks to the new Adobe Brand Intelligence, a continuously learning reasoning engine that captures evolving brand signals, and Adobe Engagement Intelligence, a decision engine that’s optimized for customer lifetime value.
The CX Enterprise system also features a composable architecture that works with many different tech stacks to offer plenty of flexibility and control for businesses.
AI Agents Across Adobe Applications
One of the new offerings included in CX Enterprise is that it provides new agents across different Adobe applications. These can help streamline time-intensive tasks and better help companies reach objectives related to customer retention and growth.
The agents are powered by Adobe Experience Platform Agent Orchestrator, which lets teams build, manage, and coordinate agents across Adobe and other ecosystems.
These new AI agents are natively integrated into both new and existing Adobe solutions across various areas like brand visibility and customer engagement. Adobe is also bringing the Adobe Marketing Agent to surfaces like Amazon Quick, Anthropic Claude Enterprise, ChatGPT Enterprise, and others.
This move comes at a time when AI agents are growing increasingly more common in business to automate tasks and streamline operations. In fact, organizations currently use an average of 12 AI agents, and this number is projected to grow by 67% within the next two years.
Agent Skills Catalog
Adobe is also releasing a set of agent skills that help companies create custom workflows by packaging reusable instructions. The skills are powered by Adobe’s intelligence and decision engine through a contextual layer that lets agents operate within defined objectives and take actions that are both auditable and durable.
Companies can also customize these agent skills with additional context to reflect the unique needs of the business.
Adobe CX Enterprise Coworker
Finally, Adobe also announced the Adobe CX Enterprise Coworker at the company’s summit. This is an agentic layer that’s designed to execute tasks based on defined business goals and is able to coordinate work across multiple agents. It does this by translating clear objectives into multi-step actions for the agents to complete.
CX Enterprise Coworker creates the plan, and once you approve it, it’ll help execute this plan and also monitor the results directly against the goal. This has the potential to take lots of work off your team’s plate, while still keeping them in the loop.
While the system and its many features were just announced, I expect it to become very popular among the companies that use Adobe for their business. It should help businesses personalize at scale, automate complex tasks and workflows, and improve brand visibility.
