D2C

An image of Vessi footbrand illustration of shoes

Ecommerce News

How Vessi Uses Failed Tests and Tariff Pressure to Build a Sharper D2C Business

Ivana Soldat

Ray Hua has a habit that would make most growth marketers uncomfortable, and that is that he celebrates losing. As ...

Two women with shopping bags.

Ecommerce News

How D2C Brands Are Winning Crowded Categories in 2026

Manoj Kumar

Of around 30,000 new consumer retail brands introduced every year, up to 75-90% fail within the first year, according to ...