Retail Media Networks Are Cannibalizing Google Search Budgets As DTC Brands Demand Closed Loop Attribution
For the better part of a decade, Google Search served as the unquestioned gravity well of direct-to-consumer paid media. That ...
Google’s Agentic Commerce Push Arrives as Walmart Data Shows In-Chat Checkout Converts 3x Worse
Google announced a suite of agentic commerce updates, positioning them as essential tools for retailers preparing for the 2026 holiday ...
Google Just Turned YouTube Ads Into a Conversation Starter
Demand Gen launched in 2023 as Google’s answer to the upper-funnel social advertising that brands were directing toward Meta and ...
Google Shut Down a Core Shopping Feed API
Google announced this shutdown a year in advance. The Merchant Center documentation stated it plainly: access to the Content API ...
Google is Being Sued for Alleged Unlawful Ad Tech Monopolization
Teads has officially filed a lawsuit against Google in New York and is looking for financial compensation. The suit follows ...
Google Just Told You Which Products People Are Actually Clicking on in Your Ads
Here is a question that ecommerce advertisers running Performance Max campaigns could not answer twelve months ago: which specific products ...
Google AI Performance Insights Change the Game for Brands
Brands are always looking for new and innovative ways to learn about how people are discovering their products, and what ...
Google Wants to Own Your Shopping Cart, Too
The Universal Cart promises to let you shop across Nike, Target, Wayfair and more in a single checkout. Whether you ...
Google and Mastercard Hand AI Payment Protocols to FIDO Alliance
Google and Mastercard have transferred their competing AI agent payment frameworks to the FIDO Alliance, the standards body best known ...
Google Teams Up With Shopee-Owner Sea on AI Ecommerce
Sea, the owner of Shopee, which is one of the largest ecommerce platforms in Southeast Asia, expanded the company’s partnership ...
