A recent partnership between Vroom and SwiftSku is planning to bring ecommerce tools and capabilities to more than 3,000 independent convenience stores.
Traditionally, offering online ordering and delivery services required additional technology, labor, and effort, which made it hard for some small stores to get started. This partnership looks to change that and make it an easy process for everyone involved.
Helping More Retailers Offer Online Ordering and Delivery
Vroom, an online ordering and delivery platform, and Swiftsku, a back office and POS software solution, are working together to help thousands of convenience stores take advantage of ecommerce tools to expand their offerings.
SwiftSku has a network of more than 3,000 small retailers, and this agreement with Vroom lets these companies access online ordering and delivery services without any additional hardware needed, as Vroom’s Store Management Portal will be available directly in the store’s POS system.
Digital orders will get entered right into the retailer’s existing system, and Vroom will automatically create online menus for the store’s items and remove them when they’re no longer in stock, as opposed to the retailer having to manually add items.
In addition to first-party delivery from the store itself, this partnership also lets these stores offer third-party delivery through integrations with both Uber Eats and DoorDash, expanding the store’s reach and giving them access to a larger customer base.
The partnership also provides several other Vroom features to these stores, including a kitchen management program, kiosk ordering, and a digital commerce monetization solution.
Both Companies Are Excited About the Potential of the Partnership
Leadership from both Vroom and SwiftSku offered their opinions on the collaboration and how it’ll help smaller stores gain access to the tools they need.
John Nelson, the CEO of Vroom Delivery, is excited to offer a comprehensive solution to SwiftSku customers and said that “Retailers on this solution will have automation that has not historically been available to them. This will lead to a significant new revenue stream for these retailers without any additional operational burden.”
Similarly, Mit Patel, the CEO of SwiftSku, echoed these thoughts when they said “This partnership brings enterprise-grade delivery technology to the corner store, unlocking new revenue streams and advancing our mission to bring modern infrastructure to the backbone of America’s retail economy.” Patel also shared that they grew up in a family-run convenience store, and know how hard these independent stores fight for every customer.
The first of these thousands of c-stores is expected to be able to begin using these ecommerce tools in January, with the majority of the other retailers being able to add the program later on in 2026.
