Amazon has recently released a new AI-powered feature aimed at helping sellers visualize their business in real-time, with data, analytics, insights, and more. The feature, which is a dynamic canvas experience in Seller Central, lets sellers generate personalized visual workspaces that adapt in real-time and are tailored to their specific businesses.
Amazon Introducing a Canvas Experience in Seller Central
The company announced the new feature in a recent blog post. In the post, Amazon says that it is taking the next big step in harnessing the power of AI by introducing a dynamic canvas experience in Seller Central.
This feature lets sellers create personal workspaces that adapt in real-time. These workspaces assemble relevant data, insights, and recommended actions that are tailored to your unique business goals.
Sellers can interact with their workspace to fine-tune what they see. Whether someone wants to view inventory, explore site traffic trends, or search for growth opportunities, the canvas responds to these requests and provides you with the information you need.
This news comes just days after Amazon announced a strategic partnership with OpenAI, so we could see many more AI-powered features finding their way to Amazon in the near future, as well.
How It Works
The canvas experience works together with Seller Assistant and is built on Seller Assistant’s agentic architecture, powered by Amazon Bedrock, and leverages Amazon Nova and Anthropic Claude.
To begin using this new AI feature, sellers can either ask Seller Assistant questions directly or choose from a list of prompts. After this, the Seller Assistant creates a personalized canvas with the data, insights, and actions tailored to your needs.
The flexibility of this feature is really what sets it apart, as you can ask follow-up questions or ask about different perspectives, and the canvas will change and adapt in real-time based on what you’re requesting.
Ways Sellers Can Use the New Feature
The blog post also breaks down some of the ways that you can use this new feature.
Deeply Understand Business Performance
Whether you want to analyze sales or break down which products are performing and which aren’t, the feature can help. Asking a question about performance leads to it generating a detailed dashboard full of the information you want. In addition to providing info, it may also offer insights or recommended actions, such as increasing inventory for products doing well.
Optimize Marketing
The canvas experience can also help sellers understand more about their marketing. For example, if you ask it how your promotional campaigns can perform better, it’ll analyze your marketing spend, impressions, and conversions, and then provide multiple strategies with projected outcomes and the rationale behind the strategies.
If you’re not happy with the proposed strategies, you can also adjust the parameters based on your wants and needs, and the canvas updates the plan for you.
Make Better Inventory Decisions
The feature may also boost your inventory decision-making. But instead of just providing you a list of the items you should restock and prioritize, it analyzes your business situation and gives you multiple options. This may include simply restocking now, but also delaying the restock to gauge demand or even discounting excess inventory if items aren’t moving.
It also shows the projected impact of each decision on your revenue, storage fees, cash flow, and more. You can also explore different scenarios to see how the projections change, to understand the tradeoffs, and make the best decision for your business.
The feature not only helps with existing products, but also helps you decide what products to launch in the future. It does this by gathering sales trends, customer insights, demand signals, and more, to help you land on the right product to sell next.
Amazon is Building on the Experience
The feature is available now, at no extra cost, for sellers in the USA and UK. Going forward, Amazon has said the company is continuously expanding the experience based on feedback and insights from sellers. It also announced that new capabilities will launch in the coming months.
Amazon also says that later in 2026, the canvas experience will launch for additional countries and be available in languages other than English.
While the feature is new, I expect it to quickly become a popular choice among sellers as it provides plenty of useful information in one place. The fact that it adapts as you ask it different questions is also a major win, as this ensures you can always find the exact data or insights you’re looking for, without having to search too hard.
I believe the feature will also help sellers make data-driven decisions more rapidly, and let them dive deeper into data more quickly and easily than in the past.
