DTC
Referral Revenue Now Drives Thirty Percent Of New DTC Volume As Paid CAC Remains Structurally Elevated
Ivana Soldat
For most of the last decade, the dominant direct-to-consumer growth model was straightforward, yet expensive. Brands acquired customers through Meta ...
Retail Media Networks Are Cannibalizing Google Search Budgets As DTC Brands Demand Closed Loop Attribution
Ivana Soldat
For the better part of a decade, Google Search served as the unquestioned gravity well of direct-to-consumer paid media. That ...
Rothy’s Hits $211 Million In Sales By Abandoning The Pure DTC Footwear Playbook
Ivana Soldat
The direct-to-consumer footwear category has become a graveyard for brands that relied exclusively on digital customer acquisition. Rothy’s stands as ...
DTC Is Not Dead. The Version of It That Tried to Grow by Outspending Facebook Is.
Ivana Soldat
The original DTC model was a marketing arbitrage play dressed up as a brand strategy. Startups like Casper, Warby Parker, ...
