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Ecommerce News

Why Ecommerce Ads Don’t Work the Same Anymore

Ivana Soldat

Ecommerce ad performance has been declining for two years straight, and tweaking your campaigns isn’t going to fix it. According ...

Google Launches ‘Direct Offers’ to Negotiate Deals in AI Mode

Ecommerce News

Google Launches ‘Direct Offers’ to Turn AI into a Salesperson

Tauras Sinkus

Google announced a new advertising feature called Direct Offers today. This tool is designed to negotiate deals with high-intent shoppers ...