Google Ads

Google Ads Clicks Are Getting More Expensive, and Ecommerce Sellers Are Getting Less Back

Ecommerce News

Google Ads Clicks Are Getting More Expensive, and Ecommerce Sellers Are Getting Less Back

Ivana Soldat

Google Ads is getting more expensive for ecommerce brands, and the extra cost is not coming with better results. According ...

An image of the ads on a screen

Ecommerce News

Why Ecommerce Ads Don’t Work the Same Anymore

Ivana Soldat

Ecommerce ad performance has been declining for two years straight, and tweaking your campaigns isn’t going to fix it. According ...

Google Launches ‘Direct Offers’ to Negotiate Deals in AI Mode

Ecommerce News

Google Launches ‘Direct Offers’ to Turn AI into a Salesperson

Tauras Sinkus

Google announced a new advertising feature called Direct Offers today. This tool is designed to negotiate deals with high-intent shoppers ...