Marketing
This Week Showed What Brand Cancellation Actually Costs
Ivana Soldat
A Modern Retail podcast with crisis PR consultant Sam Gauchier argues that silence is no longer a defensive strategy for ...
TikTok Shop Just Hit 49.5 Million Monthly Users in Japan
Ivana Soldat
Japan was supposed to be a hard market for TikTok. Culturally conservative, privacy-conscious, dominated by deeply entrenched domestic platforms like ...
This Metric May Be the Best for Judging Marketing Effectiveness
Kale Havervold
If you’re driving yourself crazy trying to individually track every marketing metric and link every click to an ad, strategy, ...
Businesses Are Spending More on Marketing, Despite Inflation
Kale Havervold
While inflation is increasing and costs are rising, a recent report finds that those concerns aren’t stopping small businesses from ...
