Amazon’s massive Prime Day Sale is finally here, with many items in all different kinds of categories going on sale. But while there are many deals to be had, it’s more important than ever to be a careful shopper, as thousands of Amazon Prime Day scam domains have been registered recently.
If you’re not careful, you may end up on one of these sites, which often try to trick unsuspecting online shoppers into giving up their private data or hard-earned money.
Nearly 7,000 Amazon Prime Day Scam Domains Have Appeared
In the weeks and months leading up to Amazon’s Prime Day sale, one of the biggest events in ecommerce, thousands of new Amazon-themed domains were registered. In fact, a report from Check Point Research (CPR) found that there were 6,843 new Amazon-themed domains registered globally between December 2025 and May 2026.
Of these, 1,446 appeared in April, with another 1,267 in May. As evidenced by the many domains that were set up months ago, these scammers have been preparing months in advance to try to ensure their Amazon-themed sites are as convincing as possible.
This is a type of ecommerce fraud where the individuals or companies setting up these scam sites try to trick shoppers into thinking they’re browsing the real Amazon, often in an effort to steal their data or money.
While not all of these nearly 7,000 sites are malicious by default, nearly one in ten have already been classified as suspicious or malicious, but the actual number could be higher, of course.
CPR also gave a warning and said that “Major retail moments bring together the three ingredients’ attackers exploit most: a globally trusted brand, time-limited urgency, and massive purchase intent at scale,”.
Protecting Yourself From These Scams
With how common these scams are becoming, especially around big events like Amazon’s Prime Day, it’s more important than ever to learn how to protect yourself from them. The first thing to do is always double and triple-check the website you’re shopping on.
Some domains may only be a letter or two off from a legitimate site, so you need to look carefully and make sure you’re in the right place. Also, make sure to type in the domain of an online store to ensure you visit the actual site, rather than trusting search engine results, as scam sites may show up in them.
Another method is to save the legitimate site as a bookmark and simply click that when you want to visit the site to ensure you never accidentally land on a scam site.
Next, if a deal seems too good to be true, it likely is. While there are some good deals during Prime Day and other sales, if a site seems littered with offers that don’t quite sit right with you, always trust your gut, leave the page, and see if you can re–find the deals on Amazon’s official website.
In addition to fake sites, also be on the lookout for other scams that may increase in popularity during these events, like phishing emails, fraudulent offers, and account takeover/hacking attempts.
Our Take
Remain Vigilant Even After Amazon’s Massive Sale
As most online shoppers encounter scams, it’s always important to be careful when shopping, even outside of large events like Prime Day. Scammers don’t simply stop trying to trick others when there are no big ecommerce events, and they’re often getting more convincing with their efforts.
Even internet-savvy and knowledgeable online shoppers can fall victim to these scams if they click a single wrong link or let their guard down for even a single search.
While it’s ultimately the responsibility of the customer to avoid these scams, ecommerce brands may want to consider creating guides or FAQs on their sites to help their customers learn about how to identify these types of scams. Similarly, you can also create guides on what customers can look for to ensure they’re actually buying from you, and not an imposter.
