Reddit announced on November 12, 2025, a new integration with WooCommerce that will make it easier for small-and medium-sized businesses (SMBs) to advertise on the platform. The integration addresses long-standing technical hurdles that have prevented SMBs from leveraging Reddit’s advertising features.
The integration will allow WooCommerce merchants to do the following:
- Set up Reddit Ads in minutes.
- Automatically sync product catalogs from the WooCommerce store to Reddit Ads Manager with a single click, keeping pricing and product availability up to date throughout ads.
- Deploy the Reddit Pixel and Conversations API (CPI) with just one click to receive accurate data on user behavior and optimize ad campaigns.
- Use the Woo product catalog to create high-performing Dynamic Product Ads and Conversions campaigns.
How WooCommerce Merchants Can Tap Into Reddit’s Ad Ecosystem
WooCommerce merchants can take advantage of Reddit’s advertising features and reach consumers actively seeking to make purchases by taking the following steps:
- Installing the Reddit for WooCommerce extension from the WooCommerce marketplace.
- Creating (or connecting) a Reddit Ads account.
- Enabling signals functionality (common commerce events are pre-mapped automatically).
- Initiating catalog synchronization between WooCommerce and Reddit Ads Manager.
- Visiting Reddit Ads Manager to launch campaigns and monitor results in Events Manager.
Why This Move Matters for WooCommerce Merchants
Over 50% of all online conversations concerning purchases happen on Reddit. Shoppers visit Reddit to read reviews, compare products, and ask for product recommendations. This presents a massive opportunity for WooCommerce merchants seeking to reach consumers ready to make purchases.
“This partnership is about increasing speed and reducing technical burden for time-crunched e-commerce merchants on WooCommerce.” “We are introducing this integration so that WooCommerce’s thriving community of small-to-medium-sized e-commerce businesses can reach Reddit’s 100,000+ communities, where people are actively discussing topics related to their brands and products,” said Harish Balasubramanian, Head of SMB Product at Reddit, in a blog post published on the social media platform.
Aleks Hardt, GM of Strategic Partnerships at Woo, also praised the move. ”This partnership represents exactly what we strive for at Woo, removing barriers so merchants of all sizes can access powerful new advertising channels. Reddit has built a uniquely trust-based environment for product discovery, and it’s clear that this quickly growing ad platform unlocks major growth potential for brands,” he said in a news release published on the WooCommerce website.
Reddit Improves Advertising Capabilities
Reddit’s integration with WooCommerce comes as the platform continues to improve its advertising features for businesses of all sizes. The company introduced a new interactive ad format on November 10, 2025, allowing advertisers to create custom, rich experiences on the platform.
While still in alpha testing, advertisers who wish to try the new ad format can contact their Reddit representative to reserve a slot or learn more about the format.
The platform also launched a revamped version of Reddit Pro for iOS in August 2025. The updated Pro version includes AI-powered advertising features, enabling businesses to keep up with real-time conversations and identify what drives meaningful engagement. Reddit will release the Android update later this fall.
