Articles by: Manoj Kumar

About:

Manoj Kumar

Manoj Kumar has spent 14 years covering business across Fortune India, India Today, and HT LiveMint. At EcomWatch, he writes about the decisions ecommerce operators actually face — scaling, platform risk, cross-border growth, and what founders get wrong before they get it right. A lot of his best stories start with a conversation.

An image of Meta in the background with a person holding a phone

Ecommerce News

Why Are Brands Losing Access To Meta Ad Accounts Overnight?

Manoj Kumar

Meta sent a brand owner into panic mode one morning after his ad account was blocked overnight. Seven weeks on, ...

A woman looking at ebay

Ecommerce News

eBay Rejects GameStop. Can Cohen Win Proxy Battle?

Manoj Kumar

Eight days after receiving the official proposal, eBay has rejected GameStop’s $55.5 billion offer. As he has clarified, the rejection ...

Two women with shopping bags.

Ecommerce News

How D2C Brands Are Winning Crowded Categories in 2026

Manoj Kumar

Of around 30,000 new consumer retail brands introduced every year, up to 75-90% fail within the first year, according to ...

Shopify vs commercetools: Which One Fits Your Growth Stage?

Ecommerce Platforms

Shopify vs commercetools: Which One Fits Your Growth Stage?

Manoj Kumar

You have probably read blogs comparing Shopify vs commercetools, but there’s hardly any competition between the two, as they largely ...

A woman selecting items in a grocery store aisle.

Ecommerce News

High Gas Prices Are Hurting U.S. Consumer Spending

Manoj Kumar

The war in the Middle East has left a dent in the U.S. retail market. Budget shoppers, who form the ...

Woman using smartphone for online shopping with credit card in hand.

Ecommerce News | Uncategorized

Why Small E-commerce Brands Are Losing Despite Market Growth

Manoj Kumar

The e-commerce market is currently undergoing a clear shift: international e-commerce players are gaining market share, while small and mid-size ...

A view of a Walmart Supercenter with parked cars and wet pavement.

Ecommerce News

Why Walmart CEO Thinks Quick Commerce Has Become Retail’s Next Big Bet

Manoj Kumar

Walmart President and CEO John Furner, who’s on a three-day trip to India, said on Thursday that quick commerce has ...

GenAI illustration

Ecommerce Business Strategy

How Chrome Extensions Can Boost Your Brand’s GenAI Visibility    

Manoj Kumar

AI SEO or GenAI visibility has become an added layer on top of search engine SEO. For brands, it’s equally ...

A woman on her laptop buying things online

Ecommerce News

Why Brands Are Struggling with New Product Launches in the UK

Manoj Kumar

If your ecommerce brand targets UK or European buyers, this may be one of the worst times in two years ...

Vibe coding ecommerce

Ecommerce Business Strategy

Vibe Coding In Ecommerce Can Replace Workflows But Not Infrastructure

Manoj Kumar

Vibe coding has definitely changed what’s possible with AI tools for ecommerce operators in 2026. Brands no longer need to ...