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Why Small Ecommerce Brands Lose Cold Traffic at $100+
The question posted in a recent ecommerce thread is one that a meaningful number of small brand operators are sitting ...
Shein and Temu Pull Back Hard on European Ads
Over the last few months, Temun and Shein, two of the largest Chinese ecommerce brands, have dramatically decreased their ad ...
Luxury Fashion Found a Customer Acquisition Tool That Outperforms Every Digital Ad
There was a time when the relationship between fashion and food was summarized by a single Kate Moss quote about ...
A Japanese Mask Brand Posted a Romantic Valentine’s Day Ad on the Wrong Date in China. The Date Was July 7.
There is a version of this story that is about history and national sentiment. That version is being told extensively ...
World Cup 2026 and Ecommerce: The Commercial Costs Behind Football’s Biggest Event
While the players on the pitch are playing to win the FIFA World Cup Trophy, there’s something else at stake ...
Amazon Buying ChatGPT Ads Reveals Insights on Its AI Strategy
To reach the growing number of shoppers that use ChatGPT to ask shopping questions and research products, Amazon has decided ...
Etsy Launches New Promotion to Counter Amazon Prime Day
Just ahead of Amazon’s Prime Day promotion, Etsy is aiming to gain exposure with a new campaign called “Shop Other ...
eBay Launches One-Click Ad Feature That Auto-Promotes Every Listing You Have
eBay this week launched a feature called Easy Boost, available through its mobile app. The premise is simple: pick one ...
Misleading Advertising Lands Ecommerce Platforms in Trouble
China is an incredibly competitive ecommerce market, and companies need to pull out all the stops to stay ahead of ...
Meta Is Now Making Your Ads For You. With Fake People.
Meta has never been shy about automating things advertisers used to do themselves. First it took targeting. Then budgets. Now ...
