Strategy
Edible Brand Boosts AOV with Custom Gifting, Faster Delivery, and Marketplace Reach
Ivana Soldat
The flowers and gifts retailer has increased its average order value (AOV) in 2026 by expanding delivery reach, investing in ...
How Vessi Uses Failed Tests and Tariff Pressure to Build a Sharper D2C Business
Ivana Soldat
Ray Hua has a habit that would make most growth marketers uncomfortable, and that is that he celebrates losing. As ...
Etsy Targets Lapsed Buyers with $5 Credit Promo Ahead of Mother’s Day
Ivana Soldat
Etsy is running a targeted Extra Perk Promo through May 11, 2026, offering a $5 credit toward future purchases when ...
