Strategy
TikTok Is Now Competing With the Agencies That Run TikTok Shops
There is a version of TikTok Shop’s managed services pilot that sounds like a dream. You hand over $10,000, TikTok ...
How Do You Lose a Billion-Dollar Ecommerce Platform? Ask Sendo.
There is a version of the Sendo story that looks like bad luck. A merger with Tiki that collapsed over ...
Australian Shoe Retailer Betts Plans to Close Stores and Focus More Heavily on Ecommerce
With well over 100 years of history, Betts is among the oldest footwear companies in Australia. However, all of that ...
Levi’s Grew Ecommerce 19% While Running Fewer Promotions. That Is the Whole Strategy.
Seventeen quarters of consistent DTC execution across a period that included supply chain disruption, a post-pandemic consumer spending correction, and ...
Edible Brand Boosts AOV with Custom Gifting, Faster Delivery, and Marketplace Reach
The flowers and gifts retailer has increased its average order value (AOV) in 2026 by expanding delivery reach, investing in ...
How Vessi Uses Failed Tests and Tariff Pressure to Build a Sharper D2C Business
Ray Hua has a habit that would make most growth marketers uncomfortable, and that is that he celebrates losing. As ...
Etsy Targets Lapsed Buyers with $5 Credit Promo Ahead of Mother’s Day
Etsy is running a targeted Extra Perk Promo through May 11, 2026, offering a $5 credit toward future purchases when ...
