Articles by: Ivana Soldat

About:

Ivana Soldat

Ivana writes about what’s actually happening in ecommerce right now, from major platform updates to the trends on how people shop online.

Focused on verified industry developments, she covers marketplace dynamics, DTC and omnichannel growth, conversion and performance strategies, retail media, and shifts in consumer behavior across leading ecommerce platforms and emerging commerce technologies.

Retailers Are Building Walled Gardens To Keep AI Shopping Agents Out

Ecommerce News

Retailers Are Building Walled Gardens To Keep AI Shopping Agents Out

Ivana Soldat

Amazon has emerged as the most aggressive defender of its walled garden, actively suing AI companies like Perplexity and explicitly ...

E-Commerce Counterfeiting Threatens Over 90 Percent Of Italian Small Businesses As Platforms Face Accountability Push

Ecommerce News

E-Commerce Counterfeiting Threatens Over 90 Percent Of Italian Small Businesses As Platforms Face Accountability Push

Ivana Soldat

The rapid expansion of digital sales channels has fundamentally altered the counterfeit landscape. According to the CNA and CNA Federmoda ...

TikTok Shop Integrates Happy Returns To Weaponize Frictionless Reverse Logistics

Ecommerce News

TikTok Shop Integrates Happy Returns To Weaponize Frictionless Reverse Logistics

Ivana Soldat

Customer returns represent billions of dollars in lost revenue and operational drag annually. To combat this, TikTok Shop is partnering ...

Mercari Deploys Free Holiday Shipping And Expanded Returns To Chase Larger Basket Sizes

Ecommerce News

Mercari Deploys Free Holiday Shipping And Expanded Returns To Chase Larger Basket Sizes

Ivana Soldat

Mercari announced that from October 22 through January 4, 2027, it will offer free shipping on qualifying orders of $50 ...

Merchants Claim Swipe Fees Add $320 Million To Halloween Costs

Ecommerce News

Merchants Claim Swipe Fees Add $320 Million To Halloween Costs As Credit Card Competition Act Gains Traction

Ivana Soldat

According to the MPC, swipe fees will account for an estimated $318.6 million of the $13.5 billion consumers are projected ...

Legacy Retailers Surrender To TikTok Shop As A Generation's Shopping Habits Shift

Ecommerce News

Legacy Retailers Surrender To TikTok Shop As A Generation’s Shopping Habits Shift

Ivana Soldat

The messaging from TikTok’s leadership is deliberate and unified. Ajay Salpekar, General Manager of beauty and food and beverage at ...

Platforms Are Rewriting The Rules Of Ecommerce Through Subsidies, Scrutiny, And AI Verification

Ecommerce News

Platforms Are Rewriting The Rules Of Ecommerce Through Subsidies, Scrutiny, And AI Verification

Ivana Soldat

Regulatory scrutiny of cross-border marketplaces is transitioning from theoretical warnings to enforced financial penalties. Temu recently agreed to settle Texas ...

Bold Talk Won’t Beat Prime Delivery

Ecommerce News

Elon Musk Floats “X Shop” As Amazon Blocks Grok AI Agents From Checkout

Ivana Soldat

The catalyst for this announcement was user reports that Amazon is preventing xAI’s Grok bots from completing purchases on its ...

Brands Are Raiding Their Own Archives Because Genuine Innovation Has Stalled

Ecommerce News

Brands Are Raiding Their Own Archives Because Genuine Innovation Has Stalled

Ivana Soldat

Re-releasing old products is a financial no-brainer. The research and development costs are effectively zero, the manufacturing tooling already exists, ...

Newmark’s 2026 Retail Vitality Rankings Crown "Affordable Indulgence" As The New Growth Engine

Ecommerce News

Newmark’s 2026 Retail Vitality Rankings Crown “Affordable Indulgence” As The New Growth Engine

Ivana Soldat

The core finding of the 2026 Retail Vitality Rankings is the resilience of the “affordable-luxury economy.” As macroeconomic pressures keep ...