Articles by: Ivana Soldat
About:
Ivana Soldat
Ivana writes about what’s actually happening in ecommerce right now, from major platform updates to the trends on how people shop online.
Focused on verified industry developments, she covers marketplace dynamics, DTC and omnichannel growth, conversion and performance strategies, retail media, and shifts in consumer behavior across leading ecommerce platforms and emerging commerce technologies.
Pinterest Is Outsourcing Its Commerce Strategy to Amazon and Calling It a Partnership
Pinterest has always had a bit of an identity problem. Is it a mood board? A search engine? A place ...
Adidas Is Now Running Other People’s Webshops. Yes, Really.
Adidas has decided that selling sneakers isn’t enough. The three-stripe giant is now in the business of running entire ecommerce ...
Amazon Just Told the Trucking Industry to Get Its Affairs in Order
Amazon wasn’t content just owning your shopping cart. Now it wants your freight too. The company just announced it’s opening ...
India Invented a Version of Ecommerce That Makes Amazon Look Slow
Quick commerce, the model where you order online and someone shows up at your door before you’ve finished your coffee, ...
Bol.com vs Amazon: Which Marketplace Should You Actually Be Selling On?
If you’re selling online in Europe and haven’t seriously thought about Bol.com, you’re either already on Amazon and too comfortable, ...
Central Europe’s Ecommerce Growth Hack: Just Sell More to Who You Have
Central Europe’s ecommerce market just got its annual checkup, and the diagnosis is: stable, predictable, and growing at a pace ...
Gemini Doesn’t Know Your Store Exists. A New Study Proves It.
AI commerce company Recomaze just ran the kind of test that should be circulated in every ecommerce Slack channel in ...
Meta Is Now Making Your Ads For You. With Fake People.
Meta has never been shy about automating things advertisers used to do themselves. First it took targeting. Then budgets. Now ...
Ulta Just Built a Chatbot That Sells More Lipstick Than Its Own Stores
Ulta Beauty had a strong quarter. Net sales hit $3.16 billion, up 11.1% year over year. Comparable sales grew 5.3%. ...
Western Brands Are Getting CEE Ecommerce Wrong, and isklad Has the Proof
Western brands tend to walk into CEE markets expecting familiar behaviour. Card-first checkout, standard ZIP-code address fields, and three-to-five day ...
