Articles by: Ivana Soldat

About:

Ivana Soldat

Ivana writes about what’s actually happening in ecommerce right now, from major platform updates to the trends on how people shop online.

Focused on verified industry developments, she covers marketplace dynamics, DTC and omnichannel growth, conversion and performance strategies, retail media, and shifts in consumer behavior across leading ecommerce platforms and emerging commerce technologies.

93% of Ecommerce Brands Changed Their Inventory Strategy This Year. They All Did It Differently.

Ecommerce News

93% of Ecommerce Brands Changed Their Inventory Strategy This Year. They All Did It Differently.

Ivana Soldat

The finding that deserves the most attention is the one CEO Andrew Curtis highlights himself: “It’s not the 93% that ...

68% of SMBs Have Customers Surprised by Duties at Delivery. FedEx Just Built a Tool to Fix That.

Ecommerce News

68% of SMBs Have Customers Surprised by Duties at Delivery. FedEx Just Built a Tool to Fix That.

Ivana Soldat

The international shipping compliance problem for small and medium ecommerce businesses is not a documentation problem. It is a timing ...

When Meta Ads Stop Working, Everyone Blames the Algorithm

Ecommerce Business Strategy

When Meta Ads Stop Working, Everyone Blames the Algorithm

Ivana Soldat

For three years, the formula worked. An Italian beauty brand was spending roughly €700 to €800 a day on Meta ...

The $1.1 Trillion US Consumer Goods Market Is Splitting in Two

Ecommerce News

The $1.1 Trillion US Consumer Goods Market Is Splitting in Two

Ivana Soldat

The more than $1.1 trillion FMCG market is increasingly polarising, with growth concentrated in premium and value tiers while mainstream ...

Amazon Just Announced Its 2026 Peak Season Surcharges. They Are Higher Than Last Year, and a 3.5% Fuel Surcharge Stacks on Top.

Ecommerce News

Amazon Just Announced Its 2026 Peak Season Surcharges. They Are Higher Than Last Year, and a 3.5% Fuel Surcharge Stacks on Top.

Ivana Soldat

We covered the USPS peak season surcharge announcement last week, which takes effect October 4 through January 17, 2027. The ...

YouTube Will Now Apply Disclosure Labels Without Asking. It Is Also Testing Whether It Can Replace Your Affiliate Merchant.

Ecommerce News

YouTube Will Now Apply Disclosure Labels Without Asking. It Is Also Testing Whether It Can Replace Your Affiliate Merchant.

Ivana Soldat

YouTube is retiring “Paid Product Placement” and replacing it with “Branded Content,” described as alignment with industry-standard language. Three new ...

Shopify Just Updated Its AI Agent Protocol

Ecommerce News

Shopify Just Updated Its AI Agent Protocol

Ivana Soldat

Shopify and Google co-developed Universal Commerce Protocol to create an open standard for AI agents to connect and transact with ...

China's Ecommerce Giants Spent Billions on Free Delivery. Now They Want to Sell You a Doll in 20 Minutes.

Ecommerce News

China’s Ecommerce Giants Spent Billions on Free Delivery. Now They Want to Sell You a Doll in 20 Minutes.

Ivana Soldat

A Beijing resident named Jiang Yanxin ordered a “Niu Lai” doll, a character from a viral animated film, while travelling ...

Vietnamese Manufacturers Are Done Waiting for Orders. They Are Building Brands on Amazon Instead.

Ecommerce News

Vietnamese Manufacturers Are Done Waiting for Orders. They Are Building Brands on Amazon Instead.

Ivana Soldat

The traditional Vietnamese manufacturing story has been a variation on the same theme for 30 years: competitive labour costs, reliable ...

eBay Disabled Private Messaging on Its Community Forum Because the Phishing Got Too Bad to Filter

Ecommerce News

eBay Disabled Private Messaging on Its Community Forum Because the Phishing Got Too Bad to Filter

Ivana Soldat

The phishing attempts arriving through eBay Community direct messages are, by eBay’s own admission, “very difficult to identify as phishing ...