Articles by: Ivana Soldat

About:

Ivana Soldat

Ivana writes about what’s actually happening in ecommerce right now, from major platform updates to the trends on how people shop online.

Focused on verified industry developments, she covers marketplace dynamics, DTC and omnichannel growth, conversion and performance strategies, retail media, and shifts in consumer behavior across leading ecommerce platforms and emerging commerce technologies.

Amazon Gets 360,000 "Is This Message Real?" Calls Per Year. Now It Built a Bot to Answer Them.

Ecommerce News

Amazon Gets 360,000 “Is This Message Real?” Calls Per Year. Now It Built a Bot to Answer Them.

Ivana Soldat

360,000 times per year, an Amazon customer contacts customer service with the same question: “Is this message from Amazon real?” ...

Creators on YouTube Can Now Tag Amazon Products Directly in Videos

Ecommerce News

Creators on YouTube Can Now Tag Amazon Products Directly in Videos

Ivana Soldat

With a new partnership between Amazon and YouTube, creators on the video-sharing platform can now tag Amazon products right in ...

interview with a la luck

Ecommerce Leaders & Interviews

à la luck Founder Yifeng Tao on Jewelry, Attachment and the Things We Choose to Keep

Ivana Soldat

For à la luck founder Yifeng Tao, the value of jewelry has little to do with how rare, expensive or ...

Adults Without Children Are Now 55% of Toy Sales

Ecommerce News

Adults Without Children Are Now 55% of Toy Sales

Ivana Soldat

“Kidulting”, adults engaging with toys, games, and playful products traditionally marketed to children, has been documented since the 1950s. What ...

Amazon's AI Shopping Assistant Can Now Buy Things for You, Track Prices Across a Year, and Notify You Before You Even Know You Want Something.

Ecommerce News

Amazon’s AI Shopping Assistant Can Now Buy Things for You, Track Prices Across a Year, and Notify You Before You Even Know You Want Something.

Ivana Soldat

Alexa for Shopping launched on May 13, 2026, replacing Rufus as the primary AI interface inside the Amazon.com search bar ...

Brazil Abolished Its Chinese Platform Import Tax in May. The Searches Spiked 492%. The Tax Might Come Back on September 22.

Ecommerce News

Brazil Abolished Its Chinese Platform Import Tax in May. The Searches Spiked 492%. The Tax Might Come Back on September 22.

Ivana Soldat

On July 1, 2026, the EU abolished the €150 duty-free threshold on small parcels and introduced a €3 per-category fee ...

Amazon Told Sellers They'd Pay One Cent More Than the Second Bidder.

Ecommerce News

Amazon Told Sellers They’d Pay One Cent More Than the Second Bidder. Allegedly It Charged Them Their Own Bid 80% of the Time.

Ivana Soldat

The standard pitch for Amazon’s advertising auction system is a second-price auction: you bid whatever you think the click is ...

interview with dr ged

Ecommerce Leaders & Interviews

Inside Dr Ged’s: Building a Hot Sauce Brand With Heat, Humour and Personality

Ivana Soldat

What started as a hobby in a Glasgow kitchen has grown into an independent hot sauce brand with distinctive artwork, ...

TikTok Wants to Run Your Shop for $10,000 Plus 20% of Revenue. Here Is What That Actually Costs.

Ecommerce News

TikTok Wants to Run Your Shop for $10,000 Plus 20% of Revenue. Here Is What That Actually Costs.

Ivana Soldat

TikTok Shop is generating real commercial outcomes for a meaningful range of sellers in 2026. We’ve covered the Poppy Rose ...

France Just Became the First Country in the World to Financially Penalise Fast Fashion. The Bill Starts at 25 Cents. It Rises to €19.50.

Ecommerce News

France Just Became the First Country in the World to Financially Penalise Fast Fashion. The Bill Starts at 25 Cents. It Rises to €19.50.

Ivana Soldat

France’s Economy Minister Serge Papin said it plainly on Friday: “From September 1, ultra-fast fashion will pay the true price ...