Articles by: Ivana Soldat
About:
Ivana Soldat
Ivana writes about what’s actually happening in ecommerce right now, from major platform updates to the trends on how people shop online.
Focused on verified industry developments, she covers marketplace dynamics, DTC and omnichannel growth, conversion and performance strategies, retail media, and shifts in consumer behavior across leading ecommerce platforms and emerging commerce technologies.
Amazon’s AI Agent Ban Hands Rivals Their First Real Opening In Three Decades
In a move that sent shockwaves through the agentic commerce sector, Amazon confirmed it cut off Meta’s new Muse personal ...
Coffee Giants Pivot To Plastic-Free Brewing As Premium Sustainability Commands A 500 Dollar Price Tag
For decades, the single-serve coffee market has been defined by the convenience of plastic and aluminum pods. Now, a coordinated ...
Sellforte Launches Incremental Pixel To Expose The Over Crediting Illusion Of Ad Platforms
Ad platforms are notoriously incentivized to claim credit for conversions they merely assisted with, rather than genuinely caused. Sellforte’s CEO ...
JB Hi-Fi Faces Six Week Trial Over Extended Warranty Value And Statutory Rights
The retail electronics sector has long relied on extended warranties as a high-margin revenue stream. However, a landmark class action ...
Austria’s New Package Tax Sparks Legal Backlash As Zalando And Amazon Challenge The 100 Million Euro Threshold
Effective October 1, 2026, Austria levies a net tax of 2 Euro per delivered package, which translates to a 2.40 ...
Shopify Pushes The ‘Agentic Holiday’ Narrative To Sell Catalog Optimization Tools
Despite the breathless hype surrounding autonomous AI agents completing purchases on behalf of consumers, the actual data reveals a significant ...
BlueVine And CoverDash Embed Commercial Insurance To Lock In Small Business Wallet Share
Neobanks and fintech platforms are rapidly evolving beyond their core checking and lending products. BlueVine claims to be the largest ...
Small Business Sales Rise 1.3% As Higher Prices Do The Heavy Lifting
The latest Fiserv Small Business Index reports that small business sales rose 1.3 percent month over month, matching the high ...
Halloween Spending Hits 13.5 Billion Dollars As Buy Now Pay Later Fuels Early Holiday Shopping
The Halloween season has evolved from a single-day event into a prolonged, high-stakes retail battleground. According to a recent survey ...
Ecommerce Leaders & Interviews
Sarah Wells on Building a Business That Survived Tariffs, a Pandemic and 14 Years of Ecommerce
When Sarah Wells looks back at 14 years of entrepreneurship, she does not describe one continuous growth story. She sees ...
