Articles by: Ivana Soldat
About:
Ivana Soldat
Ivana writes about what’s actually happening in ecommerce right now, from major platform updates to the trends on how people shop online.
Focused on verified industry developments, she covers marketplace dynamics, DTC and omnichannel growth, conversion and performance strategies, retail media, and shifts in consumer behavior across leading ecommerce platforms and emerging commerce technologies.
A Mom Sold $40,000 in Shirts on TikTok in One Night. She Planned It Like a Product Launch.
The question for anyone building a commerce business in 2026 is no longer whether TikTok livestream selling works. TikTok’s own ...
This Week Showed What Brand Cancellation Actually Costs
A Modern Retail podcast with crisis PR consultant Sam Gauchier argues that silence is no longer a defensive strategy for ...
Every Major Retailer Just Reported the Same Thing: Customers Are Shopping, But Only for Deals.
The biggest theme in retail this earnings season was trade-offs: between price and profit, promotions and growth, and getting customers ...
Google Just Turned YouTube Ads Into a Conversation Starter
Demand Gen launched in 2023 as Google’s answer to the upper-funnel social advertising that brands were directing toward Meta and ...
SSG.com Is Splitting in Two. South Korea’s Grocery-vs-Fashion Ecommerce Debate Just Got a Corporate Answer.
When SSG.com was created in 2019 by merging E-Mart Mall and Shinsegae Mall under a single corporate entity, the strategic ...
JD.com’s UK Platform Is Giving You Loyalty Points for Shopping at Tesco. That Is a Very Clever Customer Acquisition Strategy.
EcomWatch published two pieces on loyalty this week. The HyperFinity survey showed 52% of British shoppers are less loyal to ...
Shopping App Installs Are Growing 33 Times Faster in Singapore Than the Global Average
Two percent. That is how fast shopping app installs grew globally in the first half of 2026. It is a ...
Amazon’s Second-Hand Sales Hit £1.7 Billion in Europe Last Year. Now It Is Moving Into Luxury Resale.
Amazon has been selling used and refurbished products since 2002, when third-party sellers first joined the platform. It added returned ...
Vinted Scammers Are Targeting New Sellers Within Minutes of Their First Listing. Here Is Exactly How It Works.
“Okay, so I understand how ridiculous this is going to sound or that I even fell for the scam in ...
The Scam on Vinted Exploits the Same Mechanic Every Marketplace Uses
The mechanics are straightforward enough that a Reddit comment explains it in one sentence: “They want you to wait the ...
