
Articles by: Ivana Soldat
About:
Ivana Soldat
Ivana writes about what’s actually happening in ecommerce right now, from major platform updates to the trends on how people shop online.
Focused on verified industry developments, she covers marketplace dynamics, DTC and omnichannel growth, conversion and performance strategies, retail media, and shifts in consumer behavior across leading ecommerce platforms and emerging commerce technologies.

Brands Are Flooding US Ports With Record Imports Right Now. The Reason Is Another Tariff Deadline.
Somewhere in the Pacific Ocean right now, there are an extraordinary number of container ships making their way toward the ...

The EU Is Done Warning Tech Companies. It Is Now Going Directly for the Money.
For the first three years of the EU’s new digital regulation regime, Brussels behaved like a regulator that had just ...

Italy Is Making Shrinkflation Illegal in Three Days.
Shrinkflation is the practice of reducing the quantity in a package while keeping the price the same or raising it. ...

88% of Nigerians Use AI to Shop. More Than Half Got Scammed Last Year.
Before reading the numbers from Visa’s Stay Secure Survey on Nigeria, it helps to understand what kind of market Nigeria ...

Levi’s Grew Ecommerce 19% While Running Fewer Promotions. That Is the Whole Strategy.
Seventeen quarters of consistent DTC execution across a period that included supply chain disruption, a post-pandemic consumer spending correction, and ...

You Are Spending Way Too Much Time Answering Questions, There Is a Bot That Can Do That for You
The AI chatbot market has an answer to this problem. Roughly 80% of online retailers are now using or planning ...

eTail Boston Is Coming in August. Here Are the Three Trends It Is Building Its Agenda Around.
There is a particular kind of ecommerce conference that functions less as a learning event and more as a temperature ...

Why Small Ecommerce Brands Lose Cold Traffic at $100+
The question posted in a recent ecommerce thread is one that a meaningful number of small brand operators are sitting ...

Japan Just Gave Its Police Direct Access to Ecommerce Transaction Data
Japan does not move fast on things. The country’s regulatory and legal culture tends toward deliberation, consensus, and caution. Which ...

North Macedonia Wants More Small Businesses Selling Online. AETM and Visa Are Paying for the First Step.
This looks like a small business grant. It is actually a supply-side ecommerce intervention. North Macedonia’s online shopping market is ...






