Retail
Retail Media Networks Are Cannibalizing Google Search Budgets As DTC Brands Demand Closed Loop Attribution
For the better part of a decade, Google Search served as the unquestioned gravity well of direct-to-consumer paid media. That ...
Identity-Driven Retail is Changing the Game in Ecommerce
When people shop and buy things online, they no longer just buy based on things like pricing, fast delivery, and ...
Temu is Quickly Climbing the Online Retailer Ranks in Europe
Temu has grown into one of the most popular online retailers in many parts of the world, but this is ...
Does Retail Media Pay Off?
Retail media is a popular type of advertising that’s experienced plenty of growth in recent years. It’s potentially fruitful and ...
Differentiating Your Brand in a Saturated Ecommerce Market
Standing out in your category is an important part of succeeding in retail and attracting new customers. Unfortunately, this is ...
Every Major Retailer Just Reported the Same Thing: Customers Are Shopping, But Only for Deals.
The biggest theme in retail this earnings season was trade-offs: between price and profit, promotions and growth, and getting customers ...
Ecommerce Makes Up Nearly a Fifth of Total Retail Sales in the US
While ecommerce isn’t a new concept, it’s grown leaps and bounds over the past few years. In fact, as of ...
The FTC Just Warned Every Retailer Using AI Pricing: Disclose It or Face Section 5 Enforcement.
We covered the New Jersey Fair Price Protection Act when Governor Mikie Sherrill signed it into law on July 23, ...
US Retail Sales Fell 0.6% In July, But E-Commerce Has A Prime Day Hangover Problem
US retail sales fell 0.6% in July to $763.6 billion, reversing June’s 0.2% increase and coming in well below economists’ ...
DTC Is Not Dead. The Version of It That Tried to Grow by Outspending Facebook Is.
The original DTC model was a marketing arbitrage play dressed up as a brand strategy. Startups like Casper, Warby Parker, ...
