Retail
Retail Media Networks Are Cannibalizing Google Search Budgets As DTC Brands Demand Closed Loop Attribution
For the better part of a decade, Google Search served as the unquestioned gravity well of direct-to-consumer paid media. That ...
Identity-Driven Retail is Changing the Game in Ecommerce
When people shop and buy things online, they no longer just buy based on things like pricing, fast delivery, and ...
Temu is Quickly Climbing the Online Retailer Ranks in Europe
Temu has grown into one of the most popular online retailers in many parts of the world, but this is ...
Does Retail Media Pay Off?
Retail media is a popular type of advertising that’s experienced plenty of growth in recent years. It’s potentially fruitful and ...
Differentiating Your Brand in a Saturated Ecommerce Market
Standing out in your category is an important part of succeeding in retail and attracting new customers. Unfortunately, this is ...
Ecommerce Makes Up Nearly a Fifth of Total Retail Sales in the US
While ecommerce isn’t a new concept, it’s grown leaps and bounds over the past few years. In fact, as of ...
US Retail Sales Fell 0.6% In July, But E-Commerce Has A Prime Day Hangover Problem
US retail sales fell 0.6% in July to $763.6 billion, reversing June’s 0.2% increase and coming in well below economists’ ...
Circle K Has 200 Million Monthly Impressions and No Ecommerce Website
Every retail media network story this month has followed the same template: retailer has first-party data, retailer builds advertising product ...
China’s Online Shopping Festivals are Running Out of Growth
There is a pattern in how economic weakness shows up in ecommerce data before it shows up in headline retail ...
New Jersey Just Made It Illegal to Charge You More Because an Algorithm Decided You Would Pay It
Surveillance pricing has been one of those practices that everyone in ecommerce knew was happening and nobody could quite prove ...
