Articles by: Ivana Soldat
About:
Ivana Soldat
Ivana writes about what’s actually happening in ecommerce right now, from major platform updates to the trends on how people shop online.
Focused on verified industry developments, she covers marketplace dynamics, DTC and omnichannel growth, conversion and performance strategies, retail media, and shifts in consumer behavior across leading ecommerce platforms and emerging commerce technologies.
Amazon Targets Ninety Five Percent Of US Zip Codes By 2029 In Massive Logistics Overhaul
The blueprint for this expansion originated from Project Aurelian, a contingency plan designed to ensure Amazon could continue serving customers ...
Retailers Fracture Over Agentic Shopping As Amazon Blocks Bots And QVC Rolls Out The Welcome Mat
Retailers are currently split into three distinct camps regarding AI shopping agents. On one end, companies like Gap, Walmart, and ...
Ecommerce Leaders & Interviews
How Heliotrope SF Built a Skincare Brand Around Refills, Community, and Staying Small
Jonathan Plotzker-Kelly has spent much of his life in two of the most diverse urban communities in the United States. ...
Leaked European Product Act Threatens Marketplaces With 6% Global Turnover Penalties
A draft of the European Product Act has been leaked ahead of the European Commission’s expected formal proposal on October ...
Shopify Sidekick Made 25 Million Theme Edits As Canvas Promises 20 Minute Store Builds
Shopify announced the rollout of Canvas, a new design surface that integrates deeply with Sidekick, the company’s artificial intelligence agent. ...
Shopify AI Orders Triple As Amazon Spends Two Hundred Billion To Lock Down Its Walled Garden
The battle for the future of ecommerce is no longer about who has the best website. It is about who ...
Dr. Martens Pivots To Experience Led Retail As Profit Surges 61%
Dr. Martens is executing a comprehensive modernization of its consumer channels by rolling out a new global brand platform and ...
AI Shopping Assistants Slash Return Rates By Aligning Consumer Expectations With Reality
The ecommerce industry has long treated high return rates as an unavoidable cost of doing business online. Brands have subsidized ...
71% Of Shoppers Trust Checkouts That Deliberately Slow Them Down
For years, ecommerce product teams have operated under a single, destructive mandate: remove all friction from the customer journey. This ...
Australian Marketplaces Overtake Specialist Beauty Retailers As Amazon Captures 20% Share
The era of specialty beauty retailers dominating the Australian digital landscape has officially ended. In the fourth quarter of 2025, ...
