Articles by: Ivana Soldat

About:

Ivana Soldat

Ivana writes about what’s actually happening in ecommerce right now, from major platform updates to the trends on how people shop online.

Focused on verified industry developments, she covers marketplace dynamics, DTC and omnichannel growth, conversion and performance strategies, retail media, and shifts in consumer behavior across leading ecommerce platforms and emerging commerce technologies.

TikTok Shop Cuts US FBT Fees to Pull More Sellers Into Its Fulfillment Network

Ecommerce News

TikTok Shop Cuts US FBT Fees to Pull More Sellers Into Its Fulfillment Network

Ivana Soldat

TikTok Shop’s US growth has always depended on a delicate promise: make ecommerce feel as instant as the For You ...

From Today, Your Products Need Digital Safety Certificates Filed at US Customs Before They Can Enter the Country

Ecommerce News

From Today, Your Products Need Digital Safety Certificates Filed at US Customs Before They Can Enter the Country

Ivana Soldat

For most of the past decade, importing a regulated consumer product into the United States required a Certificate of Compliance: ...

Luxury Fashion Found a Customer Acquisition Tool That Outperforms Every Digital Ad

Ecommerce News

Luxury Fashion Found a Customer Acquisition Tool That Outperforms Every Digital Ad

Ivana Soldat

There was a time when the relationship between fashion and food was summarized by a single Kate Moss quote about ...

Switzerland is Thinking of Introducing the Fee on Low-Value Parcels just like Europe Did

Ecommerce News

Switzerland is Thinking of Introducing the Fee on Low-Value Parcels just like Europe Did

Ivana Soldat

Switzerland is geographically surrounded by the European Union. It is connected to it through more than 100 bilateral agreements. It ...

A Japanese Mask Brand Posted a Romantic Valentine's Day Ad on the Wrong Date in China. The Date Was July 7.

Ecommerce News

A Japanese Mask Brand Posted a Romantic Valentine’s Day Ad on the Wrong Date in China. The Date Was July 7.

Ivana Soldat

There is a version of this story that is about history and national sentiment. That version is being told extensively ...

Amazon and Flipkart Expanded Into Quick Commerce. Now India's Distributors Are Asking If That Was Even Legal.

Ecommerce News

Amazon and Flipkart Expanded Into Quick Commerce. Now India’s Distributors Are Asking If That Was Even Legal.

Ivana Soldat

India’s foreign direct investment policy for ecommerce is not complicated on its face. Foreign-funded companies are permitted to operate marketplace ...

Friendly Fraud Is Now So Common That 38% of Merchants Have Raised Their Prices Because of It. You Paid for That.

Ecommerce News

Friendly Fraud Is Now So Common That 38% of Merchants Have Raised Their Prices Because of It. You Paid for That.

Ivana Soldat

There is a specific kind of theft that does not feel like theft when you are doing it. You bought ...

TikTok Shop Just Hit 49.5 Million Monthly Users in Japan

Ecommerce News

TikTok Shop Just Hit 49.5 Million Monthly Users in Japan

Ivana Soldat

Japan was supposed to be a hard market for TikTok. Culturally conservative, privacy-conscious, dominated by deeply entrenched domestic platforms like ...

USPS Is Charging $50 Starting July 12 for a Mistake Most Sellers Do Not Know They Are Making

Ecommerce News

USPS Is Charging $50 Starting July 12 for a Mistake Most Sellers Do Not Know They Are Making

Ivana Soldat

Most sellers who ship nail polish do not think of themselves as shipping hazardous materials. They think of themselves as ...

China Is Rewriting Its Ecommerce Law to Police Its Own Platforms and Protect Them From Everyone Else

Ecommerce News

China Is Rewriting Its Ecommerce Law to Police Its Own Platforms and Protect Them From Everyone Else

Ivana Soldat

There is a pattern in how large economies regulate their biggest tech companies that is worth understanding before reading China’s ...