
Articles by: Ivana Soldat
About:
Ivana Soldat
Ivana writes about what’s actually happening in ecommerce right now, from major platform updates to the trends on how people shop online.
Focused on verified industry developments, she covers marketplace dynamics, DTC and omnichannel growth, conversion and performance strategies, retail media, and shifts in consumer behavior across leading ecommerce platforms and emerging commerce technologies.

TikTok Shop Cuts US FBT Fees to Pull More Sellers Into Its Fulfillment Network
TikTok Shop’s US growth has always depended on a delicate promise: make ecommerce feel as instant as the For You ...

From Today, Your Products Need Digital Safety Certificates Filed at US Customs Before They Can Enter the Country
For most of the past decade, importing a regulated consumer product into the United States required a Certificate of Compliance: ...

Luxury Fashion Found a Customer Acquisition Tool That Outperforms Every Digital Ad
There was a time when the relationship between fashion and food was summarized by a single Kate Moss quote about ...

Switzerland is Thinking of Introducing the Fee on Low-Value Parcels just like Europe Did
Switzerland is geographically surrounded by the European Union. It is connected to it through more than 100 bilateral agreements. It ...

A Japanese Mask Brand Posted a Romantic Valentine’s Day Ad on the Wrong Date in China. The Date Was July 7.
There is a version of this story that is about history and national sentiment. That version is being told extensively ...

Amazon and Flipkart Expanded Into Quick Commerce. Now India’s Distributors Are Asking If That Was Even Legal.
India’s foreign direct investment policy for ecommerce is not complicated on its face. Foreign-funded companies are permitted to operate marketplace ...

Friendly Fraud Is Now So Common That 38% of Merchants Have Raised Their Prices Because of It. You Paid for That.
There is a specific kind of theft that does not feel like theft when you are doing it. You bought ...

TikTok Shop Just Hit 49.5 Million Monthly Users in Japan
Japan was supposed to be a hard market for TikTok. Culturally conservative, privacy-conscious, dominated by deeply entrenched domestic platforms like ...

USPS Is Charging $50 Starting July 12 for a Mistake Most Sellers Do Not Know They Are Making
Most sellers who ship nail polish do not think of themselves as shipping hazardous materials. They think of themselves as ...

China Is Rewriting Its Ecommerce Law to Police Its Own Platforms and Protect Them From Everyone Else
There is a pattern in how large economies regulate their biggest tech companies that is worth understanding before reading China’s ...






