
Articles by: Ivana Soldat
About:
Ivana Soldat
Ivana writes about what’s actually happening in ecommerce right now, from major platform updates to the trends on how people shop online.
Focused on verified industry developments, she covers marketplace dynamics, DTC and omnichannel growth, conversion and performance strategies, retail media, and shifts in consumer behavior across leading ecommerce platforms and emerging commerce technologies.

Italy’s Top Court Just Closed the Drop-Shipping VAT Loophole
There’s a version of drop-shipping that’s just smart logistics, and there’s a version that’s basically a tax magic trick. Italy’s ...

Gymshark Just Got Sued Over the Thing Every Influencer Brand Does and Hopes You Won’t Notice
There’s a moment every online shopper has had: you see someone in your feed who isn’t famous, isn’t selling anything ...

Easy Returns Are Becoming an Expensive Problem for Ecommerce Sellers
A reported ecommerce fraud case in China has put renewed attention on a problem many merchants already understand well: return ...

TikTok Shop’s Late Dispatch Rules Are a Wake-Up Call for Sellers Who Still Think Shipping Is “Back Office”
TikTok Shop’s updated Late Dispatch Rate rules are now in effect, putting more pressure on sellers to dispatch orders within ...

The EU–South Korea Digital Trade Deal Is More Useful Than It Sounds
The agreement does a few things that ecommerce operators should genuinely care about. First, it limits data localisation requirements. If ...

Zepto Delivered a “Watch by China” Instead of an Apple Watch, And Charged ₹50,000 for the Privilege
Quick commerce is supposed to solve one problem, which is getting you stuff fast. It is not supposed to create ...

Shopify Just Tripled Its Buyback and Its AI Orders Are Up 13x
Shopify released a data point that should have stopped the ecommerce industry cold: orders coming through AI-powered search are up ...

This Falmouth Start-Up Built a £760k Marketplace From a Problem Every Card Collector Knows
There is a specific kind of frustration familiar to anyone who has bought or sold trading cards online. You list ...

eBay Launches One-Click Ad Feature That Auto-Promotes Every Listing You Have
eBay this week launched a feature called Easy Boost, available through its mobile app. The premise is simple: pick one ...

The CEO Who Hates Manipulation Is Running the Internet’s Most Cynical AI Ranking Scheme
Tobi Lütke has opinions about information quality. Strong ones. The Shopify CEO has been publicly vocal about the state of ...






