Articles by: Ivana Soldat
About:
Ivana Soldat
Ivana writes about what’s actually happening in ecommerce right now, from major platform updates to the trends on how people shop online.
Focused on verified industry developments, she covers marketplace dynamics, DTC and omnichannel growth, conversion and performance strategies, retail media, and shifts in consumer behavior across leading ecommerce platforms and emerging commerce technologies.
How Vessi Uses Failed Tests and Tariff Pressure to Build a Sharper D2C Business
Ray Hua has a habit that would make most growth marketers uncomfortable, and that is that he celebrates losing. As ...
FOMO Is Dead: Why AI Shopping Agents Ignore Your Countdown Timers
For two decades, digital marketers have lived by a simple playbook. Show a low-stock warning, flash a countdown timer, or ...
EU to Slap Fines on Shein and Temu as Crackdown on Unsafe Chinese Goods Intensifies
In a decisive move to curb the influx of hazardous and non-compliant products, the European Union is launching a sweeping ...
Why Ecommerce Ads Don’t Work the Same Anymore
Ecommerce ad performance has been declining for two years straight, and tweaking your campaigns isn’t going to fix it. According ...
Google Upgrades Search and Shopping AI Bidding with Journey-Aware Optimization
Google has rolled out three AI-powered advertising tools designed to reduce manual campaign management and improve conversion efficiency for merchants ...
TikTok Reveals 77% of Shoppers Research Products After Seeing Affiliate Posts
TikTok has disclosed that 77% of interested shoppers on its platform search for additional product information after encountering affiliate content ...
Beardbrand Expands Beyond Beard Care to Chase Broader Grooming Market
Beardbrand, the Austin-based men’s grooming brand that built its reputation selling beard oils and beard care products, is expanding its ...
EU Parcel Fees Push Cross-Border Sellers Toward Local Warehousing
New European Union customs charges on imported goods are driving international ecommerce sellers to rethink their fulfillment strategies, with many ...
Google Tests AI-Assisted Coding Interviews as 75% of Internal Code Becomes Machine-Generated
Google is testing a new kind of software engineering interview, one that lets candidates use AI assistants during technical assessments. ...
Shopify Adds AI Agent Layer to All Stores with llms.txt Rollout
Shopify has deployed a new machine-readable data layer across its entire platform, building infrastructure that allows AI agents to discover ...
