Articles by: Ivana Soldat
About:
Ivana Soldat
Ivana writes about what’s actually happening in ecommerce right now, from major platform updates to the trends on how people shop online.
Focused on verified industry developments, she covers marketplace dynamics, DTC and omnichannel growth, conversion and performance strategies, retail media, and shifts in consumer behavior across leading ecommerce platforms and emerging commerce technologies.
Amazon Forces API Overhaul As New Listing Attributes Go Live For Sellers
Amazon quietly updated its Selling Partner API documentation to enforce new attribute usage and enumeration values across numerous product types. ...
AI Automation Is Devouring The Entry Level Talent Pipeline As Executives Admit To Hiring Freezes
The promise of artificial intelligence in the workplace was supposed to augment human capability, not replace the foundational rung of ...
McDonald’s Targets A $1 Billion Media Empire By Monetizing Captive Drive Thru Audiences
The era of the drive thru as a purely transactional space is ending. McDonald’s announced plans to transform its digital ...
Lazada Claims A Ten Percent Surge In Million Dollar Brands As Overall Market Share Slips To Nine Percent
Lazada recently announced that its 9.9 Mega Brands Sale drove a ten percent increase in brands generating at least one ...
Referral Revenue Now Drives Thirty Percent Of New DTC Volume As Paid CAC Remains Structurally Elevated
For most of the last decade, the dominant direct-to-consumer growth model was straightforward, yet expensive. Brands acquired customers through Meta ...
A Fake Deodorant Brand Costing Eleven Dollars Easily Hijacked The AI Shelf
Brands have spent the last decade optimizing for physical retail shelves and digital search engine results. Now they face a ...
Ecommerce Leaders & Interviews
Pretti.Cool on Building a Creative Business Without Becoming a Content Machine
The Houston studio has spent nearly a decade hand-casting playful concrete objects, working with major retailers and hotels, and learning ...
Amazon Expands Multichannel Fulfillment To Lock Merchants Into Prime Delivery Off Platform
Amazon is aggressively extending its logistics tentacles beyond its own marketplace. The company announced that new and existing Multichannel Fulfillment ...
Temu Outsources Compliance Education To Testing Giants As Global Regulatory Scrutiny Intensifies
Temu announced an expansion of its seller education programs in collaboration with eight global product testing and certification organizations. The ...
TikTok Shop Targets Heavy Item Margins With New Logistics Fees in Vietnam
Social commerce platforms are systematically shifting the financial burden of logistical friction onto their merchant base. TikTok Shop announced a ...
