Articles by: Ivana Soldat
About:
Ivana Soldat
Ivana writes about what’s actually happening in ecommerce right now, from major platform updates to the trends on how people shop online.
Focused on verified industry developments, she covers marketplace dynamics, DTC and omnichannel growth, conversion and performance strategies, retail media, and shifts in consumer behavior across leading ecommerce platforms and emerging commerce technologies.
Americans are Obsessed with Online Shopping, as Average Household Gets 150 Deliveries Each Year
When online shopping burst onto the scene, it was largely seen as an exciting and convenient novelty. However, it has ...
This New Plugin Lets Brands Build Surveys, Capture Feedback, and Surface Insights Right in ChatGPT
Ecommerce brands have become extremely good at asking AI what customers might want. Apparently, somebody finally remembered that they could ...
Fashion Brands Are Paying More To Make Clothes In LA Because Cheap Overseas Production Keeps Getting Expensive
For years, the fashion manufacturing equation looked almost insultingly simple. Make it overseas, pay less. Make it in America, pay ...
Ecommerce Leaders & Interviews
She Turned Leftover Fabric Into a Sustainable Accessories Brand. Seven Years Later, She’s Had Just Three Returns
Lulu The Label started with something most fashion businesses would have thrown away. After graduating from Middlesex University with a ...
US Retail Sales Fell 0.6% In July, But E-Commerce Has A Prime Day Hangover Problem
US retail sales fell 0.6% in July to $763.6 billion, reversing June’s 0.2% increase and coming in well below economists’ ...
New Survey Data Reveals How American Online Shoppers Really Behave
“Online shopping used to be about convenience. Now it’s a strategy.” That is the FinanceBuzz managing editor’s summary of their ...
DTC Is Not Dead. The Version of It That Tried to Grow by Outspending Facebook Is.
The original DTC model was a marketing arbitrage play dressed up as a brand strategy. Startups like Casper, Warby Parker, ...
U.S. E-Commerce Fulfillment Could Face a Costly Peak Season
The data from August 2026’s freight market contains a paradox that should make any ecommerce logistics planner stop scrolling. According ...
L.L. Bean’s New Free Loyalty Program Gives Ecommerce Sellers the Blueprint for Better Retention
L.L. Bean has had loyal customers for more than a hundred years. It has had a branded credit card for ...
China’s Richest Person Just Said Ecommerce Platforms Have Become the New Mafia. He Has a Point.
There is a specific kind of credibility that comes from being the founder of China’s largest packaged drinking water company, ...
