Articles by: Ivana Soldat
About:
Ivana Soldat
Ivana writes about what’s actually happening in ecommerce right now, from major platform updates to the trends on how people shop online.
Focused on verified industry developments, she covers marketplace dynamics, DTC and omnichannel growth, conversion and performance strategies, retail media, and shifts in consumer behavior across leading ecommerce platforms and emerging commerce technologies.
Retail Media Networks Are Cannibalizing Google Search Budgets As DTC Brands Demand Closed Loop Attribution
For the better part of a decade, Google Search served as the unquestioned gravity well of direct-to-consumer paid media. That ...
TikTok Shop Sellers Report Tens Of Thousands In Frozen Payouts Amid Opaque Automated Enforcement
A growing chorus of TikTok Shop merchants is raising alarms over sudden account restrictions and withheld commissions that leave their ...
Amazon Pushes Seller Assistant Into Anthropic Claude As 90 Percent Of Sellers Adopt AI Tools
Amazon revealed that 90 percent of its selling partners already use third-party AI tools to manage their operations, prompting the ...
Major Banks Warn AI Shopping Agents Outpace Consumer Fraud Protections
The rise of agentic commerce is colliding with the rigid realities of financial risk management. A coalition of major banks ...
Rising Gas Prices Will Crush Holiday Demand And Shipping Margins
The holiday supply chain is facing a perfect storm of macroeconomic volatility and carrier rate manipulation. While retailers successfully front-loaded ...
ECB Targets 2027 Digital Euro Pilot With Ecommerce Merchants As 2029 Launch Looms
The European Central Bank is moving from theoretical design to practical application by inviting ecommerce and mobile commerce merchants to ...
Viral Sales Spikes Are An Operational Stress Test
The narrative of the viral ecommerce success story is a dangerous myth. When a product suddenly captures the internet’s attention, ...
AI Search Erases 61 Percent Of Organic Clicks As DTC Brands Flee To Physical Stores
This analysis incorporates data from trade publications and industry reports that may reflect the commercial interests of retail technology vendors ...
Amazon’s Plan For 1,000 Same Day Fulfillment Centers Exposes The Limits Of Its Regionalized Network
Amazon is preparing to radically alter its physical footprint by opening up to 1,000 new same-day delivery facilities across the ...
TikTok Shop Navigation Overhaul And Follower Groups Force Brands To Rethink Private Traffic
This analysis draws on a weekly digest published by Get Live, a TikTok Shop management agency with a direct commercial ...
