Articles by: Ivana Soldat

About:

Ivana Soldat

Ivana writes about what’s actually happening in ecommerce right now, from major platform updates to the trends on how people shop online.

Focused on verified industry developments, she covers marketplace dynamics, DTC and omnichannel growth, conversion and performance strategies, retail media, and shifts in consumer behavior across leading ecommerce platforms and emerging commerce technologies.

YouTube Will Now Apply Disclosure Labels Without Asking. It Is Also Testing Whether It Can Replace Your Affiliate Merchant.

Ecommerce News

YouTube Will Now Apply Disclosure Labels Without Asking. It Is Also Testing Whether It Can Replace Your Affiliate Merchant.

Ivana Soldat

YouTube is retiring “Paid Product Placement” and replacing it with “Branded Content,” described as alignment with industry-standard language. Three new ...

eBay Disabled Private Messaging on Its Community Forum Because the Phishing Got Too Bad to Filter

Ecommerce News

eBay Disabled Private Messaging on Its Community Forum Because the Phishing Got Too Bad to Filter

Ivana Soldat

The phishing attempts arriving through eBay Community direct messages are, by eBay’s own admission, “very difficult to identify as phishing ...

Amazon Gets 360,000 "Is This Message Real?" Calls Per Year. Now It Built a Bot to Answer Them.

Ecommerce News

Amazon Gets 360,000 “Is This Message Real?” Calls Per Year. Now It Built a Bot to Answer Them.

Ivana Soldat

360,000 times per year, an Amazon customer contacts customer service with the same question: “Is this message from Amazon real?” ...

Creators on YouTube Can Now Tag Amazon Products Directly in Videos

Ecommerce News

Creators on YouTube Can Now Tag Amazon Products Directly in Videos

Ivana Soldat

With a new partnership between Amazon and YouTube, creators on the video-sharing platform can now tag Amazon products right in ...

interview with a la luck

Ecommerce Leaders & Interviews

à la luck Founder Yifeng Tao on Jewelry, Attachment and the Things We Choose to Keep

Ivana Soldat

For à la luck founder Yifeng Tao, the value of jewelry has little to do with how rare, expensive or ...

interview with dr ged

Ecommerce Leaders & Interviews

Inside Dr Ged’s: Building a Hot Sauce Brand With Heat, Humour and Personality

Ivana Soldat

What started as a hobby in a Glasgow kitchen has grown into an independent hot sauce brand with distinctive artwork, ...

TikTok Wants to Run Your Shop for $10,000 Plus 20% of Revenue. Here Is What That Actually Costs.

Ecommerce News

TikTok Wants to Run Your Shop for $10,000 Plus 20% of Revenue. Here Is What That Actually Costs.

Ivana Soldat

TikTok Shop is generating real commercial outcomes for a meaningful range of sellers in 2026. We’ve covered the Poppy Rose ...

Amazon's Second-Hand Sales Hit £1.7 Billion in Europe Last Year. Now It Is Moving Into Luxury Resale.

Ecommerce News

Amazon’s Second-Hand Sales Hit £1.7 Billion in Europe Last Year. Now It Is Moving Into Luxury Resale.

Ivana Soldat

Amazon has been selling used and refurbished products since 2002, when third-party sellers first joined the platform. It added returned ...

Vinted Scammers Are Targeting New Sellers Within Minutes of Their First Listing. Here Is Exactly How It Works.

Ecommerce News

Vinted Scammers Are Targeting New Sellers Within Minutes of Their First Listing. Here Is Exactly How It Works.

Ivana Soldat

“Okay, so I understand how ridiculous this is going to sound or that I even fell for the scam in ...

The Scam on Vinted Exploits the Same Mechanic Every Marketplace Uses

Ecommerce News

The Scam on Vinted Exploits the Same Mechanic Every Marketplace Uses

Ivana Soldat

The mechanics are straightforward enough that a Reddit comment explains it in one sentence: “They want you to wait the ...