Articles by: Ivana Soldat
About:
Ivana Soldat
Ivana writes about what’s actually happening in ecommerce right now, from major platform updates to the trends on how people shop online.
Focused on verified industry developments, she covers marketplace dynamics, DTC and omnichannel growth, conversion and performance strategies, retail media, and shifts in consumer behavior across leading ecommerce platforms and emerging commerce technologies.
Visa Data Shows Streaming Cards Now Outnumber Cinema Spend Three To One As Couch Economy Reshapes Commerce
Visa Business and Economic Insights released a report this week detailing the rise of the couch economy, a structural shift ...
Old Navy Partnered With the World’s Biggest YouTuber for Back to School. Kids’ Online Traffic Jumped 22%.
Old Navy posted a 4% decline in comparable sales in Q2, extending a slump for the largest brand in Gap ...
The US Import Peak Season Was Supposed to Be Winding Down. It Is Not.
“We thought the peak season would be mostly behind us by now, but that is not the case,” said Jonathan ...
Shopify Made the Case at Goldman Sachs That AI Makes It Stickier
The first claim: AI-driven discovery is changing how shoppers find products, but transactions still flow through Shopify’s platform. This is ...
Amazon’s EU Audience Shrank in Its Four Biggest Markets
Germany at 52.8 million monthly recipients is down 1.7%. France at 38.8 million is down 4.0%, the steepest decline among ...
Ecommerce Leaders & Interviews
People Will Pay More for Postage Than the Paper: What Northern Printing Co. Has Learned Selling Online
There’s a strange thing that happens when you sell tactile products online: customers want to touch them. Obvious, maybe. But ...
Walgreens Tried Digital Screens Once. They Caught Fire. Now It Is Trying Again With a Different Approach.
The Looma screens sit alongside products rather than in front of them, positioned at two large placements near the front ...
Google Merchant Center Now Lets You Upload Product Videos
In isolation, the product video upload feature is a minor Merchant Center improvement. In the context of what EcomWatch has ...
68% of SMBs Have Customers Surprised by Duties at Delivery. FedEx Just Built a Tool to Fix That.
The international shipping compliance problem for small and medium ecommerce businesses is not a documentation problem. It is a timing ...
Amazon Just Announced Its 2026 Peak Season Surcharges. They Are Higher Than Last Year, and a 3.5% Fuel Surcharge Stacks on Top.
We covered the USPS peak season surcharge announcement last week, which takes effect October 4 through January 17, 2027. The ...
