Articles by: Ivana Soldat
About:
Ivana Soldat
Ivana writes about what’s actually happening in ecommerce right now, from major platform updates to the trends on how people shop online.
Focused on verified industry developments, she covers marketplace dynamics, DTC and omnichannel growth, conversion and performance strategies, retail media, and shifts in consumer behavior across leading ecommerce platforms and emerging commerce technologies.
Shein Blames Sales Slowdown in the USA on Tariffs
After a long period of major growth and profitability in the USA, Shein is now going through some major struggles ...
Brunello Cucinelli Deleted Its Website and Replaced It With an AI That Builds a Different Store for Each Visitor
Brunello Cucinelli, the Italian cashmere label whose founder describes his business philosophy as “humanistic capitalism” and closes the factory at ...
The Global Ecommerce Holiday Hiring Machine Is Starting Up
The holiday season hiring surge is the moment when ecommerce’s promise to consumers becomes a labour mobilisation question. Every commitment ...
Tomorrow, Every Brand Shipping Packaged Goods Cross-Border Into the EU Needs a Local Representative in Each Country
This is the EU regulatory story that has been almost entirely absent from ecommerce media coverage this month, which has ...
Ecommerce Leaders & Interviews
She Started Making Jewellery With Cotton Rope. Now Her Designs Are Stocked by the Barbican
Paulomi Debnath has always been surrounded by colour. Born and raised in Kolkata, India, and now based in London, the ...
24/7 Support Costs More Than Three Times an Eight-Hour Operation
The decision to offer 24/7 customer support sounds straightforward when framed as a customer satisfaction question. If customers are shopping ...
Emotion-Led Ads Cut Acquisition Costs 30%
There is a gap between what brands think their customers want and what their customers are actually feeling when they ...
Amazon’s AI Rewrote 984 Million Product Titles. Sellers Are Nervous About What It Changed.
The number Amazon quietly dropped into its seller announcement this week is worth pausing on: 984 million product titles updated ...
Ecommerce Leaders & Interviews
She Left Her Teaching Job to Sell “Rituals,” Not Skincare. And It’s Working.
Ulla, 49, founded Elephant and Moon from her kitchen with no business background, just a mental health crisis that taught ...
AI Search Is Killing Publishers and Making Shopify Merchants Rich. The Difference Is One Word: Intent.
Two stories about AI search are running simultaneously right now and they point in opposite directions. For publishers, AI search ...
