Articles by: Ivana Soldat
About:
Ivana Soldat
Ivana writes about what’s actually happening in ecommerce right now, from major platform updates to the trends on how people shop online.
Focused on verified industry developments, she covers marketplace dynamics, DTC and omnichannel growth, conversion and performance strategies, retail media, and shifts in consumer behavior across leading ecommerce platforms and emerging commerce technologies.
Google Just Told You Which Products People Are Actually Clicking on in Your Ads
Here is a question that ecommerce advertisers running Performance Max campaigns could not answer twelve months ago: which specific products ...
Google Just Made AI Ad Creative Better. Every Platform Also Just Made AI Ad Disclosure Mandatory.
The timing of Google’s latest update to its AI image generation tool is worth noting. The new feature, spotted this ...
Ecommerce Leaders & Interviews
Interview with the Founder of Elemental Wellness Shop
Today I sat down with the founder of Elemental Wellness Shop, a handcrafted wellness brand built on skincare, herbal remedies, ...
Stripe Just Posted Its Fastest Growth Since 2021. The Reason Is Not What You Would Expect.
Stripe’s 2025 results are impressive by any absolute measure. Revenue of $6.8 billion, up roughly a third year over year, ...
China’s Online Shopping Festivals are Running Out of Growth
There is a pattern in how economic weakness shows up in ecommerce data before it shows up in headline retail ...
New Jersey Just Made It Illegal to Charge You More Because an Algorithm Decided You Would Pay It
Surveillance pricing has been one of those practices that everyone in ecommerce knew was happening and nobody could quite prove ...
Temu Lost 3.6 Million Polish Users in Six Months. Allegro Is Back in the Lead.
The Polish ecommerce market has been one of the most closely watched battlegrounds in European digital commerce for the past ...
AI Killed Half of Publishers’ Search Traffic. The Pivot They Keep Ignoring Is Ecommerce.
AI-generated search summaries and chat are reducing the number of visitors to publishers’ websites. Reports from the Pew Research Center, ...
The Trump Administration Enacted a New 10%-12.5% Tariff on Imports from 60 Nations
The Trump administration’s tariff program has been a study in legal persistence. The original Liberation Day tariffs, imposed under the ...
The Digital Products Market Is Worth $157 Billion. The Platform You Use to Sell Into It Will Make or Break Your Margins.
There is a version of selling digital products that feels like printing money. You make the thing once. You sell ...
