Articles by: Ivana Soldat
About:
Ivana Soldat
Ivana writes about what’s actually happening in ecommerce right now, from major platform updates to the trends on how people shop online.
Focused on verified industry developments, she covers marketplace dynamics, DTC and omnichannel growth, conversion and performance strategies, retail media, and shifts in consumer behavior across leading ecommerce platforms and emerging commerce technologies.
Meta Is Now Making Your Ads For You. With Fake People.
Meta has never been shy about automating things advertisers used to do themselves. First it took targeting. Then budgets. Now ...
Ulta Just Built a Chatbot That Sells More Lipstick Than Its Own Stores
Ulta Beauty had a strong quarter. Net sales hit $3.16 billion, up 11.1% year over year. Comparable sales grew 5.3%. ...
Western Brands Are Getting CEE Ecommerce Wrong, and isklad Has the Proof
Western brands tend to walk into CEE markets expecting familiar behaviour. Card-first checkout, standard ZIP-code address fields, and three-to-five day ...
Etsy Drops New Ad Feature, But There’s a $25-a-Day Catch
Etsy has rolled out a new advertising tool called Listing Strategies, giving sellers more control over how their ad budget ...
Amazon Now Wants to Manage Your Shipping Settings Too
Starting June 29, Amazon will take over handling time settings for sellers whose products consistently ship at least a day ...
Logistics Firm Warns E-Commerce Brands to Prepare Now or Miss the World Cup Rush
UK fulfilment and delivery specialist Diamond Logistics has issued a straight-talking warning to the nation’s online retailers: the 2026 FIFA ...
Google AI Performance Insights Change the Game for Brands
Brands are always looking for new and innovative ways to learn about how people are discovering their products, and what ...
eBay’s $1.2 Billion Depop Deal Is Stuck in Regulatory Purgatory
The deal cleared regulatory hurdles in the US and Germany without much fuss, but it’s sitting under review in both ...
AliExpress Is Having a Summer Sale, and It’s Bringing 100 Influencers With It
Chris Gu, AliExpress’s US Country Manager, framed it as a natural move: “Summer is a peak season for discovery, whether ...
Reddit Wants Your Shopping Cart Now, Not Just Your Opinions
Reddit just made it free and effortless for any Shopify merchant in the world to run Dynamic Product Ads on ...
