Articles by: Ivana Soldat

About:

Ivana Soldat

Ivana writes about what’s actually happening in ecommerce right now, from major platform updates to the trends on how people shop online.

Focused on verified industry developments, she covers marketplace dynamics, DTC and omnichannel growth, conversion and performance strategies, retail media, and shifts in consumer behavior across leading ecommerce platforms and emerging commerce technologies.

24/7 Support Costs More Than Three Times an Eight-Hour Operation

Ecommerce News

24/7 Support Costs More Than Three Times an Eight-Hour Operation

Ivana Soldat

The decision to offer 24/7 customer support sounds straightforward when framed as a customer satisfaction question. If customers are shopping ...

Amazon's AI Rewrote 984 Million Product Titles. Sellers Are Nervous About What It Changed.

Ecommerce News

Amazon’s AI Rewrote 984 Million Product Titles. Sellers Are Nervous About What It Changed.

Ivana Soldat

The number Amazon quietly dropped into its seller announcement this week is worth pausing on: 984 million product titles updated ...

interview with Elephant and Moon

Ecommerce Leaders & Interviews

She Left Her Teaching Job to Sell “Rituals,” Not Skincare. And It’s Working.

Ivana Soldat

Ulla, 49, founded Elephant and Moon from her kitchen with no business background, just a mental health crisis that taught ...

American Eagle Sold $68.9 Million in Tariff Refund Claims for $18.6 Million

Ecommerce News

American Eagle Sold $68.9 Million in Tariff Refund Claims for $18.6 Million

Ivana Soldat

The tariff refund story in US retail has had two chapters so far. Chapter one: the Supreme Court struck down ...

Shopify CEO Sparks Boycott Campaign That Punishes Merchants Instead of Shopify

Ecommerce News

Shopify CEO Sparks Boycott Campaign That Punishes Merchants Instead of Shopify

Ivana Soldat

Tobi Lütke’s comments are now someone else’s problem. Specifically, the hundreds of thousands of small and independent businesses that run ...

Circle K Has 200 Million Monthly Impressions and No Ecommerce Website

Ecommerce News

Circle K Has 200 Million Monthly Impressions and No Ecommerce Website

Ivana Soldat

Every retail media network story this month has followed the same template: retailer has first-party data, retailer builds advertising product ...

The EU AI Act Is Fully Enforced as of Today

Ecommerce News

The EU AI Act Is Fully Enforced as of Today

Ivana Soldat

Two years after the EU AI Act entered into force, the regulation becomes broadly applicable today. That sentence has been ...

UPS Fired Amazon as a Customer and Made a Billion Dollars More Doing It

Ecommerce News

UPS Fired Amazon as a Customer and Made a Billion Dollars More Doing It

Ivana Soldat

The conventional wisdom about losing your largest customer is that it is bad. UPS spent the past 18 months testing ...

UK Online Sales Were Up 14% in June. They Just Turned Negative in the Final Week of July.

Ecommerce News

UK Online Sales Were Up 14% in June. They Just Turned Negative in the Final Week of July.

Ivana Soldat

The UK retail data for July arrives with an almost perfect narrative arc. In June, online sales grew 14.4% year ...

Kentucky Is About to Tax the Companies That Sell Your Data

Ecommerce News

Kentucky Is About to Tax the Companies That Sell Your Data

Ivana Soldat

Most tax compliance stories for ecommerce sellers follow a familiar pattern. A state tweaks its economic nexus thresholds, the compliance ...