Articles by: Ivana Soldat
About:
Ivana Soldat
Ivana writes about what’s actually happening in ecommerce right now, from major platform updates to the trends on how people shop online.
Focused on verified industry developments, she covers marketplace dynamics, DTC and omnichannel growth, conversion and performance strategies, retail media, and shifts in consumer behavior across leading ecommerce platforms and emerging commerce technologies.
AI Killed Half of Publishers’ Search Traffic. The Pivot They Keep Ignoring Is Ecommerce.
AI-generated search summaries and chat are reducing the number of visitors to publishers’ websites. Reports from the Pew Research Center, ...
The Trump Administration Enacted a New 10%-12.5% Tariff on Imports from 60 Nations
The Trump administration’s tariff program has been a study in legal persistence. The original Liberation Day tariffs, imposed under the ...
The Digital Products Market Is Worth $157 Billion. The Platform You Use to Sell Into It Will Make or Break Your Margins.
There is a version of selling digital products that feels like printing money. You make the thing once. You sell ...
Nearly Half of All Ecommerce Traffic Is Now AI Bots
48% of all ecommerce traffic across Akamai’s global network is now driven by AI bots. Not human shoppers browsing product ...
German Ecommerce Grew 4.3% in the First Half of 2026. Asian Platforms Grew 20%.
Germany’s ecommerce market had a good first half of 2026. Online retail turnover grew 4.3% compared to the first half ...
When the Evening News Becomes a Shopping Channel, Who Tells the Audience?
There is a version of shoppable TV that nobody finds particularly alarming. A cooking show recommends a spatula and there ...
The Platform That Cannot Verify Your Age Is About to Start Selling You Alcohol
There is a short but meaningful sentence buried in UK agency guidance for TikTok Shop sellers, published in April 2026: ...
The Iconic Wants You to Pay to Be Seen on the Platform You Already Pay to Sell On
There is a moment in the life of every successful ecommerce marketplace when someone in a strategy meeting looks at ...
UK Online Grocery Is Consolidating Around One Technology Provider
In 2027, a British shopper will be able to order groceries from Asda, Morrisons, or M&S online. All three will ...
TikTok Is Now Competing With the Agencies That Run TikTok Shops
There is a version of TikTok Shop’s managed services pilot that sounds like a dream. You hand over $10,000, TikTok ...
